About

With 25+ years in administration and governance, Effective Directions delivers trusted Virtual Assistant support to tradies and small businesses across Australia.

At Effective Directions, we help small businesses, tradies, and community organisations stay organised, efficient, and professional. Based in regional South Australia, we offer Virtual Assistant services that keep your business running smoothly — even when you’re flat out.

With over 25 years of experience in administration, customer service, and governance, I understand the challenges business owners face when trying to juggle everything. My goal is simple: to give you more time to focus on the work you do best, while I take care of the admin, scheduling, and systems in the background.


We specialise in:

📧 Administrative Support — email management, scheduling, data entry, and document prep.

🛠️ Tradie Support — bookings, customer enquiries, invoicing, scheduling software setup, and payment follow-up.

🗂️ Executive Support — board papers, compliance reminders, reporting, and high-level correspondence.

Whether you’re a solo tradie, a growing small business, or a community organisation, our tailored support packages mean you get exactly the help you need — without the cost of hiring full-time staff.

Want to know more about the professional history of your VA? Then check out the Your VA Page


Flexible Support: Monthly packages, one-off projects, and add-on services available.

Industry Knowledge: Experience working across government, councils, nonprofits, trades, and NDIS/community services.

Trusted Partner: I don’t just tick boxes — I become part of your team, keeping your customers happy and your business moving.

Tech-Ready: Skilled in Microsoft 365, Teams, Xero, MYOB, ServiceM8, AroFlo, and more.


I chose the name Effective Directions because every business needs clear systems, reliable support, and someone who can point things in the right direction. That’s exactly what I provide — effective, professional, and tailored support to help you achieve your goals.


Whether you need your diary managed, customers followed up, or systems streamlined, Effective Directions is here to make sure your business runs like clockwork.